* What do you expect from your site?
* Is it just to let people know you exist?
* Do you want to sell online?
* Will you need a database?
* The internet is a solution to a problem for your visitors.
* How will the visitor benefit when they visit your site?
* Are you an expert in your field?
* Offer news and advice.
* In what way can you make your site interactive.
* How are you going to attract visitors?
* Budget for online and offline marketing.
* Gather emails for a newsletter.
* Think of ways to make them come back to your site.
* Keep the content fresh and make changes where possible.
* How much are you prepared to spend?